Four "unconscious, verbal ways that humans communicate with one another" analyzed in the article are "activity, interest, mimicry, and consistency." According to the researcher, MIT Dr. Alex Pentland, the degree of each of these is directly proportional to autonomic nervous system ("fight-or-flight" level) activity. These are, quite often, very accurate because they are hard to fake consistently. Unfortunately, blogging is one medium in which bloggers, readers, and commenters cannot read each others' nonverbal signals. However [emphasis added]:
This research tells you a couple of things. One is: When you listen to a business plan pitch, you ought to take it offline and read it also, and not just go from the presenter's "elevator pitch." But there's a good side to it, too. In venture capital, one of the things investors pay attention to is the buzz in the start-up group and the way it feels. And what the venture capitalists are actually doing, I think, is reading the honest signaling.So how can we relate this concept to or integrate it with blogging? No one knows definitively, but while you're thinking, read this book review of Unholy Business concerning bad scholarship. The now-infamous James ossuary research was presented convincingly (press conferences) but has major flaws (found by "taking it offline").